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Nguyen Thi Phi Nga
25/08/2020 09:37



1. Personal information

Full name:

Nguyen Thi Phi Nga

Telephone:

 (84) 966696041, (886)979233190 (in Taipei, Taiwan)

Email:

  ngantp@vnu.edu.vn;ngaphi@gmail.com

Highest academic degree:

Ph.D of Business Administration (in 2006)

Foreign Language:

 English, Korean

Office name:

 University of Economics and Business, Vietnam National University, Hanoi (VNU)

Office address:

 144 XuanThuy, CauGiay, Ha Noi, Vietnam

Office telephone:

 (84-4)3 7547506~307

2.  Education history

  • 1990: Bachelor, Hanoi University, Political economy (major in economic management)
  • 1997: Master, Vietnam National University, Hanoi,         Economics           
  • 2006: Ph.D, Seoul National University, Business Administration   
  • 1999: Development management, Asian Institute of Management (in Manila, Philippines)      
  • 1997-1998: Diploma, Graduate school of International Studies (major in Asian economy), Yonsei University (South Korea)   

3. Working experience

  • 1996-present: Senior lecturer, University of Economic and Business, Vietnam National University, Hanoi, 144 Xuan Thuy - Cau Giay - Hanoi.
  • 2010-2017: Co-researcher, Northeast Asia Research Institute, Vietnam Academy of Social Sciences, 1 Lieu Giai Street, Badinh District, Hanoi, Vietnam.

4. Interested research:

  • Marketing
  • Korean studies
  • Asian studies

5.  Publications:

5.1. Books:

  1. Co-author, Korean ChaebolCulture and the implications in building the cultural policy for the Vietnamese enterprises(August, 2017), Vietnam National University Publication.
  2. Co-author, Abenomic renovation in Japan, (2017), Social Sciences Publication.
  3. Co-author, Review and assess experience of Korea's policy in changing growth model and promote integration (2012), Social Sciences Publisher..
  4. Co-author, Northeast Asia economic outstanding issues (2011), Encyclopedia Publication, 2011;
  5. Co-author, Marketing strategies for the luxury brands (2020), International Journal of Scientific and Engineering Research publisher.
  6. Vietnam’s position in Taiwan’s New Southbound Policy and Opportunities for the Vietnamese business (waiting for the publication 2020).
  7. Marketing across cultures (2020), International Journal of Scientific and Engineering Research publisher
  8. Qualitative research methodology applied for Consumer and Marketing Research in Asia markets (2020), International Journal of Scientific and Engineering Research publisher.
  9. Co-author, Cultural heritage marketing (2020), International Journal of Scientific and Engineering Research publisher.
  10. Luxury strategy for building luxury brand (2020), International Journal of Scientific and Engineering Research publisher.

5.2. Recent published articles

  1. Co-author (2020), Human resource management in Japanese enterprises and the co-operative model in Israel, International Journal of Scientific and Engineering Research, Volume 11, Issue 3, March , 742 ISSN 2229-5518.
  2. Co-author (2020), The impact of service recovery on customer satisfaction: the case of Sunshine Thai Binh restaurant, International Journal of Scientific and Engineering Research, Volume 11, Issue 1, February , 742 ISSN 2229-5518.
  3. Co-author (2020), Pollution in Vietnam: the reasons and solutions, International Journal of Scientific and Engineering Research, Volume 11, Issue 1, February , 742 ISSN 2229-5518.
  4. Co-author (2019), Suggestion for the policies in building the cultural enterprises in Vietnam through the Korean Chaebol’s experiences, International Journal of Scientific and Engineering Research, Volume 10, Issue 5, May, 742 ISSN 2229-5518.
  5. Co-author, Factors influencing on consumers’ decision to buy Hyundai cars in Hanoi (2019), International Journal of Scientific and Engineering Research, Volume 10, Issue 5, May, 742 ISSN 2229-5518.
  6. Effects of the ethnocentrism on Vietnamese consumers’ attitudes in the case Vietnam joining Trans-Pacific Partnership Agreement (TPP) (2019), International Journal of Scientific and Engineering Research, Volume 10, issue 2, February (ISSN 2229-5518).
  7. The factors affected to the customers’ satisfaction at some tourist destinations in Hanoi (2018), International Journal of Scientific and Engineering Research, Volume 9, issue 12, December (742 ISSN 2229-5518).
  8. Understanding Korean management through South Korean culture(2018),International Journal of Scientific and Engineering Research, Volume 9, Issue 11, November(742 ISSN 2229-5518).
  9. Giftreceiving and brand attitude change (2018), International Journal of Scientific and Engineering Research, Volume 9, Issue 11, November (742 ISSN 2229-5518).
  10. Factors affecting on consumers’ trust in shopping online for technology and electronic products (2018), International Journal of Scientific and Engineering Research, Volume 9, Issue 11, November (742 ISSN 2229-5518).
  11. Influence of work attitudes on job performance in case of staff at VNK consultancy training and labor supports joint stock company (2018), International Journal of Scientific and Engineering Research, Volume 9, Issue 11, November (742 ISSN 2229-5518).
  12. Debt Risks and risk management of public debt: survey from theory to practice (2014), Journal of Economic Studies . No. 8 (435) in August .
  13. Legal characteristics in the state budget administrator in Japan (2014). Journal of Northeast Asian studies. 164 (January 10)
  14. Several discussion the field of economic research and international relations of South Korea in Northeast Asia Research Institute under the Vietnam Academy of Social Sciences (2014) International Conference "Korean studies in Vietnam: achievements and orientations "held in Hanoi, in June.
  15. The impact of marketing mix strategy on customer satisfaction: a study of instant rice noodle “PHO” Vifon at Thanh hoa food industry Co.Ltd. (2014). International Conference “Peace and the Future: the cooperation of Asian Countries for the 21st Century. Held in Hanoi, June.
  16. Corporate cultureintheKoreanchaebol: approachfroma theoretical perspective(2013), Journal ofNortheast Asianstudies, No.2(144), February.
  17. The status of Haiduong ceramic brand positioning (2012), Journal of Industry, January.
  18. Analysis ofmacroeconomicgrowthproblemofKoreain2011-2020(2010), Journal ofNortheast Asianstudies,No.10(116), October.
  19. Asian communityfromtheEast AsiaSummit(2009), Journal ofNortheast Asianstudies, No.7(101).
  20. Opportunitiesandchallenges for Vietnam’sjoining the WTO(2007), International ConferenceinSeoul, Korea.
  21. Effect of the gift receiving situation on recipient’s brand attitude change (2007), Journal of Scienceof theVietnam National University, Hanoi, No.1.
  22. The effect of gift receiving on brand attitude change and lessons for the marketers. Industrial Journal (2004).
  23. Effect oftransactionservicesbasedonhigh technologytotheuser’ssatisfaction, suggestion forthe service sectorin Vietnam(2004), Journal ofIndustry, No.20.
  24. Experience managingthe stockmarketin Korea(2000), the 1st conference on Oriental Studies, organized in Vietnam National University, Hanoi.

5.3. Research projects

  1. Internet marketing activities in the Vietnamese enterprises - problems and solutions (2009).
  2. Affected factors on Hanoi consumers’satisfactiononfood safety(2010).

6. Teaching subjects:

* In the past:

  • Principle of Accounting
  • Principle of Insurance

* Present:

  • Marketing

7. Advise the students’ thesis/dissertation

  • I already advised a large number of students for the BA theses and Master Theses for their graduation and advised 1 Ph.D student to be graduated successfully.

8. Other experiences:

  • Teaching for the Ph.Dstudents of Marketing and Human Resource  Management (College of Commerce, Chengchi National University) in 2020.
  • Teaching for the Bachelor Students of the Asean Economycourse (Department of  Asean Foreign Language and Culture), Chengchi National University (Taiwan),  in 2020.
  • Teaching for the BBA International Standard Program, University of Economics and Business, VNU.
  • Teaching and advise theses for the IMBA program of Hanoi School of Business, VNU.
  • Visiting lecturer for the Korean Studies major at the University of Social Science and Humanities of Vietnam National University, Hanoi (since 1998 to 2000).
  • Co-researcher at the Research Institute of East Asian Studies of the Vietnam Academy of Social Sciences (2010 -2017).
  • Visiting scholar at the Institute of Korean Regional Studies of Seoul National University (from September 2017-August 2018).
  • Visiting lecturer at the Global Business Administration Departmentof Sangmyung University (in Korea) (Spring semester 2017).
  • Member of the IJSER Editorial Review Board (November 2018-present).
  • Visiting scholar at the National Chengchi University in Taiwan (2020).

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