Code number: KT.09.16

Implementing institution: University of Economics and Business - VNU

Duration: 6/2009 - 6/2010

Objectives:

- Systematize theories of market, market segments and selecting target markets.

- Select market for goods of Vietnam rice export to African market.

- Propose solutions to promote export activities of Vietnam’s rice to target markets in Africa.

-Analyze selection criteria for target market for goods of Vietnam rice export to African market.

-Propose main solutions to promote export activities of Vietnam’ rice to target markets in Africa.

Scientific results

- Reference document for courses such as Marketing, International Marketing, Marketing Management

- Guide students to do their graduation thesis, concerning to issues of the project.