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Project title: Internal confliction of the receivers in changing the behavior with product trade mark and the relationship after receiving the present (QK.04.08)
14/08/2010 21:34
Code: QK.04.08
Duration: 2004 - 2006
Presiding Institution: Vietnam National University, Hanoi
Implementing institution: Faculty of Economics - VNU
Manager: Dr. Nguyen Thi Phi Nga
Main contents:
With the methods of investigation, statistics, analysis and collection, the project:
- Clarifies the concept on the sentimental confliction of the consumers.
- Contributes the ideas to marketing theory in verifying the research hypothesis to consumers in Vietnam.