Print page
Back page
Project title: Building and developing Vietnam tea brands in the context of intenational economic integration (KT.08.07)
14/08/2010 19:05
Code: KT.08.07
Coordination: MA. Nguyen Thu Ha
Implementing institution: University of Economics and Business, VNU.
Duration: From 6/2008 to 6/2009
Objectives:
- Systematize branding theories.
- Evaluate real situation of building and developing Vietnam tea brands.
- Propose solutions for Vietnamese companies to build and develop tea brands, to enhance their competitive capacity in international economy integrating process.
Main contents:
-
Evaluating the current situation of building and developing Vietnam tea brands.
-
Proposing main solutions to push the process of building and developing Vietnam tea brands.
Results obtained:
Scientific results:
- 01 scientific report
- 01 article published on scientific magazine.
Training results:
-
Reference document for courses such as Marketing, Branding Strategy and Management.
-
Guide students to do their graduation thesis, concerning to issues of the project.