Office of Communication and Brand Management



I. HEAD OF OFFICE

Head:

MA. Luu Thi Mai Anh

Tel: (84-24) 37547506 ext.702

Email: maianh@vnu.edu.vn


II. FUNCTIONS AND RESPONSIBILITIES

1. Functions:

The Office of Communication and Brand Management has the function of advising and assisting the Rector to organize activities related to website, communication and brand management of UEB.

2. Responsibilities:

a) Website administration:

- Composing rules/regulations relevant to the website of the University and submit to the Rector;

- Taking the main responsibility in projects to establish, expand and upgrade the website of the University;

- Managing and administering the website of the University;

- Promoting understanding and raising public awareness of orientation, policies of the Party, the State and the University on the website;

- Providing services and information on website as regulated by laws and directions of the VNU and the UEB;

- Assisting other units by providing expertise in administering the website of the units as regulated; inspect and supervise the information on websites of the units;

- Monitoring, inspecting and supervising the implementation of the Rector’s direction on operation of the website;

- Evaluating the websites of other units periodically;

- Confirming publication of doctoral thesis on the websites for fellows;

- Implementing bundled services meeting requirements of the University in certain stages.

b) Media and Communication:

- Assisting the Rector in management of communication by providing expertise in drafting and publishing rules and regulations;

- Taking the main responsibility in undertaking internal and external communication activities;

- Publishing media publications including documentaries, clips, video;

- Organizing press conference as well as contact with the mass media in issuing news for activities of the University; receive reporters to work with the University;

- Working with other units of the University and partners in disseminating information and promoting brand of the University over the mass media;

- Cooperating with the Office of Information and Brand Management of VNU to undertake activities as regulated by laws and VNU;

- Organizing communication/public relations training courses/seminars for staff and students of UEB;

c) Brand Management

- Managing the activities of brand management of the University;

- Developing and managing the corporate identity parkage of the University;

- Developing strategy to promote brand of the University in accordance with periodical development goals;

- Organizing activities to enhance and promote brand of the University;

- Taking the main responsibility in registering brand of the University with authorities.

d) Performing other related duties, as assigned by the Rector.

________________

Contact:

Office of Communication and Brand Management

VNU University of Economics and Business

Room 702, E4 Building, 144 Xuan Thuy Rd., Cau Giay Dist., Hanoi, Vietnam.

Tel: (84-4) 37547506 + ext.702, 712

Email: news_ueb@vnu.edu.vn; Website: http://ueb.edu.vn

 



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