Nguyen Thi Phi Nga


1. Personal information:

Full name:

Nguyen Thi Phi Nga


Year of birth:

March 15, 1967

Position/Occupation:

Senior Lecturer, VNU University of Economics and Business

Academic title:

Senior Lecturer

Degree:

Ph.D of Business Administration 

Foreign languages:

English

Email:

ngantp@vnu.edu.vn

Office address:

144 Xuan Thuy Str., Cau Giay Dist., Hanoi, Vietnam

2. Education:

  • 1990: Bachelor degree in Economic management, Hanoi University (in Vietnam)
  • 1997: Master degree in Economics (University of Social Sciences and Humanity, VNU
  • 2006: Ph.D in Business Administration, Seoul National University (in Korea)

3. Employment/Experience:

  • 2001 - presentSenior lecturer of VNU University of Economics and Business
  • 2010 - present: Co- researcher of Northeast Asia Research Institute, Vietnam Academy of Social Sciences 

4. Interested research

  • Marketing
  • Korean studies
  • Asian studies

5. Publications:

5.1. Books:

  1. Co-author, Review and assess experience of Korea's policy in changing growth model and promote integration (2012), Social Sciences Publication.
  2. Co-author, Northeast Asia economic issues outstanding (2011), Encyclopedia Publication, 2011; 267tr.
  3. Co-author, Korean Chaebol Culture and the implications for building the cultural policy for the Vietnamese enterprises (August, 2017), Vietnam National University Publication.
  4. Co-author, Abenomic renovation in Japan, (2017), Social Sciences Publication

5.2. Articles, working papers:

  1. Co-author (2019), Suggestion for the policies in building the cultural enterprises in Vietnam through the Korean Chaebol’s experiences, International Journal of Scientific and Engineering Research, Volume 10, Issue 5, May, 742 ISSN 2229-5518.
  2. Co-author, Factors influencing on consumers’ decision to buy Hyundai cars in Hanoi (2019), International Journal of Scientific and Engineering Research, Volume 10, Issue 5, May, 742 ISSN 2229-5518.
  3. Effects of the ethnocentrism on Vietnamese consumers’ attitudes in the case Vietnam joining Trans-Pacific Partnership Agreement (TPP) (2019), International Journal of Scientific and Engineering Research, Volume 10, issue 2, February (ISSN 2229-5518).
  4. The factors affected to the customers’ satisfaction at some tourist destinations in Hanoi (2018), International Journal of Scientific and Engineering Research, Volume 9, issue 11, December (742 ISSN 2229-5518).
  5. Understanding Korean management through South Korean culture (2018), International Journal of Scientific and Engineering Research, Volume 9, Issue 11, November (742 ISSN 2229-5518).
  6. Gift receiving and brand attitude change (2018), International Journal of Scientific and Engineering Research, Volume 9, Issue 11, November (742 ISSN 2229-5518).
  7. Factors affecting on consumers’ trust in shopping online for technology and electronic products (2018),International Journal of Scientific and Engineering Research, Volume 9, Issue 11, November (742 ISSN 2229-5518).
  8. Influence of work attitudes on job performance in case of staff at VNK consultancy training and labor supports joint stock company (2018), International Journal of Scientific and Engineering Research, Volume 9, Issue 11, November (742 ISSN 2229-5518).
  9. Debt Risks and risk management of public debt: survey from theory to practice (2014), Journal of Economic Studies . No. 8 (435) in August .
  10. Legal characteristics in the state budget administrator in Japan (2014). Journal of Northeast Asian studies. 164 (January 10)
  11. Several discussion the field of economic research and international relations of South Korea in Northeast Asia Research Institute under the Vietnam Academy of Social Sciences (2014) International Conference "Korean studies in Vietnam: achievements and orientations " held in Hanoi, in June.
  12. The impact of marketing mix strategy on customer satisfaction: a study of instant rice noodle “PHO” Vifon at Thanh hoa food industry Co.Ltd. (2014). International Conference “Peace and the Future: the cooperation of Asian Countries for the 21st Century. Held in Hanoi, June.
  13. Corporate culture in the Korean chaebol: approach from a theoretical perspective (2013), Journal of Northeast Asian studies, No. 2 (144), February.
  14. The status of Hai duong ceramic brand positioning (2012), Journal of Industry, January.
  15. Analysis of macro economic growth problem of Korea in 2011-2020 (2010), Journal of Northeast Asian studies,No. 10 (116), October.
  16. Asian community from the East Asia Summit (2009), Journal of Northeast Asian studies, No. 7 (101).
  17. Opportunities and challenges for Vietnam’s joining the WTO (2007), International Conference in Seoul, Korea.
  18. Effect of the gift receiving situation on recipient’s brand attitude change (2007), Journal of Science of the Vietnam National University, Hanoi, No.1.
  19. The effect of gift receiving on brand attitude change and lessons for the marketers. Industrial Journal (2004).
  20. Effect of transaction services based on high technology to the user’s satisfaction, suggestion for the service sector in Vietnam (2004), Journal of Industry, No. 20.
  21. Experience managing the stock market in Korea (2000), the 1st conference on
  22. Oriental Studies, organized in Vietnam National University, Hanoi.

5.3. Research projects:

  1. Internet marketing activities in the Vietnamese enterprises - problems and solutions (2009).
  2. Affected factors on Hanoi consumers’ satisfaction on food safety (2010).

6. The teaching subjects:

In the past:

  • Principle of Accounting
  • Principle of Insurance
  • Principles of Business Administration 
  • The Essential of Management 
  • Korean studies

Present:

  • Subjects related to marketing

7. Other experiences:

  • Visiting lecturer for the Korean Studies major at the University of Social Science and Humanities of Vietnam National University, Hanoi (since 1998 to 2000).
  • Co-researcher at the Research Institute of East Asian Studies of the Vietnam Academy of Social Sciences (2009 -present).
  • Visiting scholar at the Institute of Korean Regional Studies of Seoul National University (from August 2016-September 2017).
  • Visiting lecturer at the Global Business Administration Department of Sangmyung University for some topics (Spring seemester 2017).
  • Member of the IJSER Editorial Review Board (November 2018-present)



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