Project title: The relationship between corporate culture and strategy of Vietnamese enterprises in a period of economic transition in Vietnam (KT.08.13)


Code: KT.08.13

Coordinator: MA. Nguyen Phuong Mai, MA.Nguyen Anh Tuan

Implementing institution: Faculty of Business Administration, University of Economics and Business, VNU.

Duration: From 9/2008 to 6/2009

Objectives:

  • Analyzing the reciprocal impact between corporate culture and strategy formulation and implementation of Vietnamese enterprises in a rapidly changing economy
  • Giving the enterprises some suggestions of building strategy-oriented corporate culture as well as being consistent with a changing environment of Vietnam.

Main contents:

  • Literature reviews of the relationship between corporate culture and business strategy
  • Analyzing the fact of the relationship between corporate culture and business strategy of Vietnamese enterprises in the period of economic transition
  • Give some suggestions of building strategy-oriented corporate culture for the enterprises

Results obtained:

  • Scientific results
  • 01 scientific report
  • 01 article published on scientific magazine

Training results: References for Corporate-culture and Strategic Management courses



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