Project title: Building and developing Vietnam tea brands in the context of intenational economic integration (KT.08.07)


Code: KT.08.07

Coordination: MA. Nguyen Thu Ha

Implementing institution: University of Economics and Business, VNU.

Duration: From 6/2008 to 6/2009

Objectives:

  • Systematize branding theories.

  • Evaluate real situation of building and developing Vietnam tea brands.

  • Propose solutions for Vietnamese companies to build and develop tea brands, to enhance their competitive capacity in international economy integrating process.

Main contents:

  • Evaluating the current situation of building and developing Vietnam tea brands.

  • Proposing main solutions to push the process of building and developing Vietnam tea brands.

Results obtained:

Scientific results:

  • 01 scientific report
  • 01 article published on scientific magazine.

Training results:

  • Reference document for courses such as Marketing, Branding Strategy and Management.

  • Guide students to do their graduation thesis, concerning to issues of the project.



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